OUR MISSION

CHANGE THE WORLD WITH WORDS

MESSAGING TRANSFORMS WHEN AUTHENTICITY MEETS UNIVERSAL HUMAN DESIRES. WE DEVELOP TIMELESS, ENDURING BRANDS WITH MODERN CULTURAL RESONANCE. FIND YOUR TROPE, AWAKEN YOUR POTENTIAL AND BECOME A LEGEND TODAY.

OUR LEADERSHIP

JULIE SILVERSTEIN

FOUNDER + CEO

An award-winning messaging strategist, Julie has dedicated her professional life to changing the world with words. Prior to founding Trope, she served as the Chief Operating Officer, Executive Vice President and Director of Content Strategy + Marketing at SPARK, a creative agency serving clients across the corporate, government, and nonprofit sectors including the White House, United Nations Foundation, and Capital Bank. 

Earlier in her career, Julie served as the Speechwriter of the Ambassador of Israel to the United Nations and Director of Academic Affairs for the Foreign Ministry, overseeing Israel's public relations on the college campus.

Julie is the recipient of a Fulbright Fellowship awarded by the US State Department, a Wexner Heritage Fellowship, and a Bertelsmann Foundation Fellowship. She received her Masters in Public Policy degree from the Kennedy School of Government at Harvard University and graduated summa cum laude with a Bachelor of Arts degree from the University of California, Los Angeles. She lives in Washington DC with her husband and four children.