Make it Epic
The average consumer encounters 20,000 brands a day.
Break through with messaging informed by research, powered by authenticity and inspired by the human story.
Trope is a full service messaging agency taking your brand from research through brand platform creation and communications training. Our goal is to set your team on the right foot with clear voice definition and message mapping to enable greater independence by in-house teams.
Differentiate
MARKET RESEARCH
Discover opportunities, threats, strengths and weaknesses critical to message positioning. We conduct competitive analyses of like organizations, product testing, focus groups and survey research to produce robust and verifiable results that inform our creative process.
IDENTIFY
NAMING
Launch your offering with a primary name, or title for a product, division or service area. Blending art, science and pure creativity, our naming process has launched ubiquitous household products, fast growing start-ups and multi-million dollar nonprofit fundraising campaigns.
EXPRESS
BRAND PLATFORM
Develop your brand with a distinct voice, origin narrative, brand story and messaging toolbox to support your in-house communications team. Our award-winning brand platforms have fueled energetic start-ups and transformed languishing corporations.
DEFINE
CORE MESSAGING
You can only get there if you know where you're going. A precision-crafted mission and vision statement, value proposition, values list, elevator pitch, and programmatic descriptions are foundational. Our approach is highly collaborative and well-suited for board retreats.
LEAD
CONTENT WRITING
Support your ongoing brand success with penetrating thought leadership, executive speechwriting, video scriptwriting, manuscript ghostwriting and digital asset copy including web and social. Do what you do best in the world. Let us handle the rest. It'll be our little secret.